Visual systems built around the personality and purpose of the thing itself, not whatever is fashionable this week.
Digital experience studio + software company Building in public
We design digital experiences, products + software people remember.
Strategy, design and engineering brought together to create digital flagships and original software that feel exceptional, work beautifully and earn their place in people’s memory.
Distinctive by design Engineered to perform Built to evolve
FOUNDRY OUTPUT WORKING ESTIMATE
322,000+
lines of source code forged so far 10 active builds
03 original WebFoundry products
10 active builds in the foundry
End-to-end brand · web · product
TechneLMSLEARN · PRACTISE · MASTER The live lead launch product: a premium, portable LMS built around mastery, clarity and exceptional UX.
Explore TechneLMS ↗
ForgeRatePRE-SALE EXPERIENCE Make the journey from enquiry to proposal feel as good as the work itself.
Explore ForgeRate ↗
TemperWEBSITE INTELLIGENCE See what visitors do, where momentum is lost, and what deserves improvement next.
Explore Temper ↗ FORGERATE · PRE-SALE EXPERIENCE✦ TECHNELMS · LEARN · PRACTISE · MASTER✦ TEMPER · WEBSITE INTELLIGENCE✦ FAST PUBLIC EXPERIENCES✦ PAYMENTS · FORMS · INTEGRATIONS✦ CONTENT · COMMERCE · LEARNING✦ PERFORMANCE · LAUNCH · ITERATION✦ FORGERATE · PRE-SALE EXPERIENCE✦ TECHNELMS · LEARN · PRACTISE · MASTER✦ TEMPER · WEBSITE INTELLIGENCE✦ FAST PUBLIC EXPERIENCES✦ PAYMENTS · FORMS · INTEGRATIONS✦ CONTENT · COMMERCE · LEARNING✦ PERFORMANCE · LAUNCH · ITERATION✦
The WebFoundry standard
We are not here to make another competent website, app or piece of software that disappears into the category. Whatever we build should feel unmistakably yours, remove friction, work ruthlessly hard, and leave a mark.
Pretty is not the brief.
The brief is to make people stop, understand, trust, and act.
Hierarchy, messaging and interaction are designed around what the person needs to understand, trust or do next.
Movement creates atmosphere, reveals hierarchy and rewards interaction rather than getting in the way.
We build systems that can grow, sharpen and become more useful as the business learns.
How WebFoundry builds
One foundry. Three ways we create value.
Hire the studio for custom work, use a WebFoundry product when the problem deserves a reusable system, or keep us in the loop through the Lab. The model flexes around what the business actually needs.
01 / STUDIO
Built for you.
Strategy, experience design and engineering for businesses that need something distinct, commercially clear and properly custom.
- Websites & digital flagships
- Custom tools & applications
- Customer journeys & conversion systems
02 / PRODUCTS
Built by us.
Ready to work.
Software, SaaS and reusable systems designed around problems we believe deserve a much better digital experience. Use the product, then customise or integrate when the business needs more.
- ForgeRate
- TechneLMS
- Temper Website Intelligence
03 / LAB
Built to keep evolving.
Ongoing design, development, product thinking and rapid experimentation for businesses that do not want launch day to be the finish line.
- Ongoing Lab
- Tools & Experiments
- Project Navigator
The product family Three products.
Three products.
One design doctrine.
Different markets, different problems, same standard: understand the job properly, remove friction, make the experience beautiful, and engineer it to perform.
001 / LEARNING PLATFORM↗
TechneLMS
The lead launch product: a premium, portable learning platform designed around mastery, creation and a dramatically better learner experience.
LIVE SITE · LEARN · PRACTISE · MASTER002 / PRE-SALE EXPERIENCE↗
ForgeRate
Pre-sale experience infrastructure for quote-led service businesses, from first enquiry to proposal, deposit and handoff.
ACTIVE DEVELOPMENT · LIVE PROTOTYPE003 / WEBSITE INTELLIGENCE↗
Temper
Website intelligence for seeing what visitors do, where momentum is lost, and what deserves the next improvement.
FUTURE PRODUCT · UNDERSTAND → ACT TechneLMS is live and leads the launch wave. ForgeRate and Temper carry the family forward. Explore the full product family ↗
WebFoundry product 002 ACTIVE DEVELOPMENT
ForgeRate turns the moment before the sale into an experience.
A pre-sale platform for quote-led service businesses, powered by WebFoundry Experience OS™. ForgeRate turns pricing, qualification, proposals and handoff into one guided, branded journey that feels easier for the customer and more useful for the business.
THE PROBLEM WE CARE ABOUT Brilliant work should not be represented by a terrible digital experience.
A tradesperson can be exceptional at the actual job and still hate software. ForgeRate is being built so that great businesses can win work confidently without needing to become great at technology first.
Guided quote journeys Field ↔ customer continuity Conditional logic Proposal experiences CRM-ready handoff Integration-ready architecture
WEBFOUNDRY PRODUCT 002 ForgeRate™
EXPERIENCE OS™ PROTOTYPE ONLINE
BUSINESS WORKSPACE Today in ForgeRate
PAINTING & DECORATING +
CUSTOMER EXPERIENCE Guided quote journey STEP 4 OF 7
PROJECT DETAILS
What best describes the project?
Interior painting ✓ Exterior painting Multiple areas I’m not sure / assess it
PRICING LOGIC Customer supplying materials LABOUR ONLY
Continue →
LEAD SIGNAL Kitchen + hallway NEW
Strong fit £1.2k–£1.6k
PROPOSAL VALUE LADDER Packages CONFIGURABLE
Essential01 Premium02 Signature03
SHARED PROJECT STATE Field → Customer SYNCED
EXPERIENCE BUILDER PRICING RULES PROPOSALS HANDOFF CRM READY
EXPERIENCE BUILDER Business rules connected Live preset runtime
PROPOSAL LOGIC 3-package ladder Preparation · finish · aftercare
EXPERIENCE OS™ PRINCIPLE Works brilliantly alone. Plays brilliantly with everything around it.
WebFoundry products are designed to solve the problem immediately, then integrate cleanly with the tools a growing business already uses or chooses next.
Studio services
From first launch to full digital system.
Different problems need different levels of intervention. We can get a strong new venture online quickly, rebuild a flagship customer experience, or engineer the custom product, workflow or platform behind it.
01 / LAUNCH FOUNDING OFFER
Launch Sites
A sharp, credible, custom-designed site for new ventures, personal brands and smaller businesses that need to look established from day one.
Explore launch builds ↗
02 / FLAGSHIP FULL EXPERIENCE
Flagship Websites & Platforms
Strategy, copy direction, premium UI/UX and modern development brought together into a digital flagship designed to become a genuine business asset.
See the flagship path ↗
03 / CONVERSION OPTIMISE
Conversion Experiences
Landing systems, guided journeys, offer architecture and UX improvements for businesses that already have attention but need the experience to turn more of it into action.
Improve the journey ↗
04 / ONGOING LAB MODEL
Ongoing Lab
A continuous design and build relationship for brands that want to keep experimenting, shipping pages, improving UX and evolving the system.
Enter the Lab ↗
WebFoundry Kits
A head start without the template feel.
Kits are still part of the WebFoundry Labs roadmap, but the public catalogue is staying in the Lab for now. The first releases need proper demos, documentation, licensing and clear separation from bespoke client work.
Join the Kits interest list ↗ FIRST RELEASE / IN THE LAB
Knowledge.Explore
LEARN BETTER
Build a knowledge platform people can actually navigate.
IN DEVELOPMENT / LOCAL SERVICES
TL
PAINTERS & DECORATORS / ENQUIRY SYSTEM Turn local visits into real quote requests.
Recent workService areasRequest a quote
REQUEST A QUOTE ↗
EDUCATION / KNOWLEDGE SYSTEMS
YOUR COURSE
Learning UX without the plugin-default feeling.
PRODUCT INCUBATOR / FIRST EDITION: PAINTERS & DECORATORS
One system. Three ways to use it.
The idea is simple: make a strong local-service website much easier to launch, then let the customer choose how much WebFoundry they actually need.
RELEASE PRINCIPLE See the actual thing before buying the actual thing.
Kits will only open commercially once they have complete working demos, clear boundaries and documentation good enough for real customers.
Join the interest list ↗ Selected work & experiments
The work should be the proof.
No invented case studies and no portfolio theatre. Open the work, click around, and judge the real thing for yourself.
01 / PLATFORM ECOSYSTEM LIVE SITE ↗
TRADER DEVELOPMENT ECOSYSTEM Learn properly.
Learn properly.
Build discipline.
Get funded.
Education, coaching, charts, trading desk workflows and funding pathways brought into one connected system.
Watch free trainingFind my best path
02 / EDUCATION PLATFORM LIVE PROTOTYPE ↗
The main libraries,
all in one place.
✦
These are working builds, not concept art. We design, engineer and ship real systems across education, commerce, SaaS, learning, quoting and product-led digital experiences, with strategy, interface and implementation handled as one connected job.
How it should feel Built like a lab.
Built like a lab.
Run like a business.
There is enough theatre in agency land. We keep the public promise simple: clarify the commercial moment, shape the experience around it, build with care, launch cleanly and keep improving what matters.
See how the Lab works ↗CLARIFY
↗Diagnose
The audience, offer, goal and points of confusion become clear enough to act on.
DEFINE
↗Direct
The message, hierarchy and visual direction start working as one coherent system.
MAKE
↗Forge
The approved experience becomes a polished, responsive build with the right amount of machinery behind it.
SHIP
↗Launch
Responsive, performant, coherent and ready for the real environment.
EVOLVE
↗Experiment
Use real feedback and performance signals to guide the next improvement.
Capabilities
The capability behind the experience.
We build the layer your customer experiences and the systems behind it: high-performance websites, product interfaces, commerce, learning platforms, custom tools, integrations, payment flows and launch-ready foundations.
Explore our capabilities ↗ 01
FRONT ENDFast, responsive, unmistakably yours.
Custom websites, component systems, responsive interfaces, animation and performance-first public experiences.
02
CONTENT, COMMERCE & LEARNINGPowerful without plugin-default UX.
Content platforms, shops, memberships and learning systems with a much stronger customer-facing experience.
03
APPLICATIONS & INTEGRATIONSWhen the website needs to actually do something.
SaaS products, dashboards, portals, calculators, internal tools, payment flows and integrations that connect the experience to the business.
04
DELIVERY & INFRASTRUCTUREShip cleanly. Scale without drama.
Versioned workflows, modern deployment, global delivery, monitoring and a foundation designed to keep improving.
✦
Capability follows the job. We choose the right level of machinery for the outcome: fast public experiences, manageable content, custom logic, payments, integrations and reliable launch support.
NO JARGON REQUIRED SMALLEST SENSIBLE SOLUTION FIRST Project Navigator / Beta
Not sure what you actually need?
Good. You should not have to arrive speaking agency or software. Tell the Navigator what is going on and we will point you toward the smallest sensible starting point, whether that is a website, product, custom tool, WebFoundry Kit or ongoing partnership.
SUGGESTED STARTING POINT Launch Site · from £495
A focused custom site that gets the fundamentals right and gives the business somewhere credible to grow from.
Continue in Project Navigator ↗ Ways to start
Clear enough to buy. Flexible enough to fit.
We are keeping an accessible entry point for focused website work while flagship builds, software, applications and deeper digital systems remain properly scoped around the job.
Launch Site
£495 from
For a new business or focused offer that needs a beautiful, professional home on the web without a bloated project.
- Custom visual direction
- Responsive modern build
- Core conversion structure
- Launch-ready handover
Flagship Build
Custom scope
For businesses that need richer strategy, deeper content architecture, more pages and a serious signature experience.
- Discovery & positioning
- Advanced UI/UX system
- Custom components & interactions
- Performance & launch QA
Ongoing Lab
Custom retainer
For teams that want a design and development partner in the loop after launch, not just a handover and goodbye.
- New landing pages
- UX & conversion iterations
- Content and campaign builds
- Continuous design support
Final scope and pricing are confirmed before work begins. The £495 entry point is intended for focused launch-site projects.
PREFER A PRODUCT? WebFoundry Kits are being held in the Lab until they are clear, documented and genuinely reusable.
Register interest ↗ Open Lab
Useful thinking, not content wallpaper.
We publish useful perspective, practical starting points and small tools without turning the Lab into a public instruction manual.
01 / INSIGHT
What makes a website feel expensive?
A perspective on confidence, restraint, hierarchy and the subtle cues that change perceived quality.
Read from the Lab ↗ 02 / RESOURCEThe pre-build website brief.
A practical starting point for getting clearer before design begins.
Open the resource ↗ 03 / TOOLProject Navigator.
A lightweight diagnostic that helps businesses work out whether they need a Kit, launch site, flagship redesign, conversion sprint or ongoing partner.
Try the tool ↗ Your move
REQUESTMake the next experience impossible to ignore.
Tell us what you are building, what feels broken, or where people are dropping out. Website, software, product or customer journey — we will work out the smartest place to start.
AN EXPERIMENT ↗